get a front
row seat
- Members-only hangouts will be held throughout the year at many locations across the distillery, including at the Stone House.
- Intimate conversations with the Lux Row Distillers leadership team, including Master Distiller John Rempe.
- Progressive tastings paired with curated hors d’oeuvres.
- Mixology cocktail class featuring festive creations for the holiday season.
become a
member
You can apply for an invitation code at: www.frontrow.vip/apply
The Front Row is an exclusive, members-only community designed for the most passionate Lux Row spirits enthusiasts. As a member, you’ll gain access to rare and limited-edition spirits, exclusive events, behind-the-scenes experiences, and unique insights directly from Master Distiller John Rempe. It’s more than just a membership—it’s a journey into the heart of Lux Row Distillers, where you become part of our inner circle and celebrate the craft of spirits with like-minded aficionados.
Joining Front Row is more than just a membership—it’s a way for customers to deepen their connection to Lux Row Distillers and elevate their experience. Members can expect to enjoy:
Rare and exclusive bottles
Each quarter you’ll be presented with a bottle of Lux Row’s rarest and most sought-after whiskey, handpicked just for you. These bottles represent some of our finest and most innovative creations, carefully curated to offer a unique tasting experience with each release. These selections are nearly impossible to find anywhere else, making each bottle a true treasure for any whiskey connoisseur. It’s our way of bringing the best of Lux Row into your home, ensuring you always have something exceptional to enjoy.
Invitations to members-only events
You'll be invited to a variety of exclusive events, both in-person and online, designed to deepen your connection with Lux Row. From private distillery tours and behind-the-scenes experiences to exclusive tasting sessions and special release previews, these events offer unique opportunities to immerse yourself in the world of whiskey. Whether you’re meeting John, our Master Distiller, or connecting with fellow enthusiasts, each event is crafted to be memorable, giving you a chance to savor the finest Lux Row has to offer and be a part of our close-knit community.
Exclusive distillery access and benefits
Your voice matters. The Front Row is a collaborative community where we get the opportunity to converse with the people who share our passion. From suggesting event concepts and themes to broader ideas about the membership-experience, your voice will be heard and you will have a prominent role in our decision-making process. Together, we will shape the future of The Front Row.
Family Membership
- Full VIP Access for two members of your household.
- Always grants access for both members at events.
- Includes one bottle of each release, to share between both members.
- Opportunity to purchase an additional distillery-exclusive releases per quarter* (one per member).
- Complimentary tickets for two members for distillery tours.
- Two votes during society town hall virtual events.
Individual Membership
- Designed for one person only.
- Option to purchase a plus-one ticket for select events, based on availability.
- Includes one release per quarter.
- One vote during society town hall virtual events.
- Designed for one person only.
- Option to purchase a plus-one ticket for select events, based on availability.
- Includes one of each bottle per quarter.
- Opportunity to purchase one distillery-exclusive release per quarter*.
- One vote during society town hall virtual events.
*Based on allocations
All membership plans include one set of gifts per account. Family plans share a single set between both members.
No, members don’t have to pay for the bottles included in the membership. As a member of Front Row, members will receive exclusive and unique bottles each quarter as part of their membership benefits—these are covered by their annual membership dues. Additionally, as a member, they will be among the first to know about special bottle releases before they are announced to the general public. While these special releases are available for purchase, member’s early access ensures they have the first opportunity to secure them.
There is a 90-day window to pick up your quarterly bottles in person.
For members in states where shipping is allowed, we’ll send a reminder before that window closes. If the bottles remains unclaimed, we will offer you a shipping option for an additional shipping & handling fee.
If you live in a no-shipping state, we reserve the right to cancel your membership and issue a prorated refund if the bottles have not been claimed after 90 days.
Due to varying state laws, members residing in South Carolina, Tennessee, Texas, or Utah, are required to pick up their bottles in person. Members in all other states may chose to have their bottles shipped after the pickup window has passed.
If you live in a no-shipping state and are required to pick up your bottles in-person, they will be held at the distillery for 90 days from the date of your pickup notification. After 90 days, if the bottles have not been claimed, we reserve the right to cancel your membership and issue a prorated refund.
Membership changes
Memberships can be changed from Individual to Family, and vice versa, based upon availability. Please just email our concierge team: concierge@frontrow.vip
Membership cancellations
Membership can be canceled at any time, no questions asked. Members on the annual payment plan will receive a prorated refund for the remaining period of their subscription. For members on the quarterly payment plan, membership remains active until the end of the quarter and will not be charged for following quarters.
Membership transfers
Memberships cannot be transferred to anyone else.